Senior Associate, Web & Social Channel Management

Pfizer Inc.

Thessaloniki Chortiatis, Greece

Job posting number: #7276615 (Ref:pf-4918591)

Posted: August 30, 2024

Job Description

At Pfizer we make medicines and vaccines that change patients' lives with a global reach of over 780 million patients.

Pfizer Digital is the organization charged with winning the digital race in the pharmaceutical industry. We apply our expertise in technology, innovation and our business to support Pfizer in this mission.

The Biopharma, Patient & CDI (C4) team builds and maintains the platforms and capabilities that enable Pfizer Business Units to connect digitally with our external customers and effectively engage and collaborate across teams internally.  This includes all digital (web, mobile, omni-channel, & devices) products, platforms, services, and experiences in service of patients, HCPs, payors, pharmacists, or clinical sites. We build advanced cloud-based technology solutions at a global scale that positively impact Pfizer business performance.

Patient and Marketplace Corp. Affairs: Within C4, the Patient and Marketplace Corp. Affairs team is accountable for delivering patient-facing digital companions and external marketplace solutions to increase customer value and simplify specialty pharma services to ensure patients can acquire Pfizer breakthroughs.​

The U.S. Channels and Global Web Experience team directly owns and operates Pfizer.com, the operation of our primary U.S. corporate social channels. The team balances the needs of Pfizer’s audiences with what Pfizer wishes to communicate, maximizing the effectiveness of both. The team works closely with the peer Content team to ensure the execution of their editorial strategies across all channels, as well with the various content owners throughout the company that contribute material to Pfizer.com.

The Channel Management Sr. Associate will be working with fellow team members to ensure the smooth operation of Pfizer’s corporate web and social channels.

For our web channels - primarily Pfizer.com- the designated colleague will serve as a secondary contact for content owners throughout the company. This role involves interpreting their requests and translating them into tangible results on the website. In consultation with and under guidance/direction from senior colleagues on the team, responsibilities include updating existing content, actively creating new pages and sections, determining the layout and display of materials, and occasionally rejecting requests that do not align with the strategic objectives of our external web presence.

As one of the implementer of site changes, the senior associate will uphold and defend our web and global brand standards, ensuring that all content adheres to the Visual Identity, User Experience, and foundational content guidelines established for our web channels. Additionally, while evaluating requests, the colleague may propose enhancements and improvements to these standards.

The colleague is also responsible for testing functional elements of our web templates, leveraging expert experience within the web development discipline. This role benefits from a solid understanding of interdisciplinary skills in graphic design, information architecture, search engine optimization, accessibility, and mobile responsiveness.

The colleague will also act as a secondary contact for managing Pfizer’s corporate social media platforms (Facebook, X (Twitter), Instagram, LinkedIn and YouTube) and will include posting organic, time-sensitive, content across all social platforms. The role is expected to be a Subject Matter Expert across all of Pfizer’s social media channels, adhering to standards and providing technical support as needed. This role is the last step in the process of publishing social content to our global audience.


The Channel Management Sr. Associate reports to the head of the Corporate Channels team within the Digital function at Pfizer. Day-to-day, the senior associate takes direction from the Senior Manager, Channel Management to help prioritize and balance team tasks overall. They will also work closely with and receive guidance from the manager-level members of the channel management team who serve as the primary contacts for these channels.
 

ROLE RESPONSIBILITIES

  • Manage hundreds of change requests annually for Pfizer.com, arriving through multiple avenues. Requires the ability to evaluate requests and provide direction on standardized/modular design and UI/UX best practices. This role will include monitoring email requests, assisting customers in the entry of content in web-based content management systems, independently troubleshooting customer access difficulties and correction of difficult coding issues, logging of all requests into our Zendesk tracking system, updating and maintenance of other forms of work reporting and tracking.
  • Must be able to leverage front-end and back-end web knowledgeand experience to make recommendations that affect/enhance functional and user experience challenges on our corporate and global websites.
  • Contribute to the regular interaction with our front- and back-end developers, receiving requirements from the channel management senior manager/overall team lead and overseeing their implementation.
  • Actively seek out opportunities to standardize and modularize common Drupal components, leveraging their expert current front-end and back-end experience to make educated recommendations. This includes the ability to prototype recommendations when applicable.
  • Must be independently able to leverage strong use of image editing tools (i.e. Photoshop, Adobe Illustrator) to perform advanced image manipulation, color-correction, cropping and resizing while strictly adhering to best-in-class compression standards for Drupal/Pfizer.com.
  • Support colleagues in Corporate Affairs by executing time-sensitive organic posts to Pfizer’s various social platforms and channels. These include X (Twitter), Instagram, Facebook, LinkedIn and YouTube. Responsibilities also include:
    • Utilization of the Sprinklr platform to manage/schedule posts and other related content
    • Assist the Data Analytics team, as an administrator, to ensure tags are correct for metrics and reporting purposes
    • Proofreading of manuscript and social copy to look for inaccuracies, punctuation errors prior to pushing live
    • Image manipulation to support all various social platform requirements
    • Troubleshoot/diagnose/resolve any errors/issues related to social platforms/channels (including Sprinklr and Newscred/Welcome).

BASIC QUALIFICATIONS

  • Bachelor’s degree required, preferably in Computer Science, Software Engineering, or a related technical field.
  • 3+ years or relevant working experience.
  • Experience as an individual contributor/practitioner.
  • Excellent problem-solving and troubleshooting skills, with the ability to debug and optimize simple/medium complexity applications.
  • Ability to work collaboratively in a cross-functional team environment and communicate technical concepts effectively to both technical and non-technical audiences.
  • Strong attention to detail and commitment to delivering high-quality, engaging, and user-friendly experiences.
  • Ability to solve problems creatively and effectively.
  • Familiarity with agile development methodologies and project management practices.
  • Expert front-end Drupal CMS (content management, structure, navigation) development and solid understanding of interdisciplinary skills in graphic design, information architecture, search engine optimization, accessibility and mobile responsiveness.
  • Strong verbal and written communication skills; ability to convey complex ideas to colleagues and external audiences.
  • Strong understanding of HTML, CSS, XML and JavaScript as well as other core languages required in the context of Drupal development
  • Ability to troubleshoot problems and work well under tight timelines
  • Knowledge and experience with social media and digital communications
  • Demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders; influence/negotiation skills and relationship management capabilities a must.
  • Strong communication planning, execution and process management skills
  • Strong interpersonal skills to quickly build rapport and credibility with Pfizer internal and external stakeholders.

PREFERRED QUALIFICATIONS

  • Strong use of Photoshop and Abode Illustrator with a focus on advanced compression techniques for web applications.
  • Any relevant degrees towards these qualifications is preferred, though aptitude in the skills is prioritized.
     

TRAVEL OR ENVIRONMENT REQUIREMENTS

  • Candidate will be expected to travel globally to Pfizer locations as needed.

 
 LI#PFE

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Public Affairs & Communication



Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.


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Job posting number:#7276615 (Ref:pf-4918591)
Application Deadline:Open Until Filled
Employer Location:Pfizer Inc.
New York,New York
United States
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