POSITION SUMMARY

This role will be responsible for leading the development, deployment, and delivery of China social two-way capabilities, including the operating model, ways of working, and the operational processes. In the meanwhile, this position also requests a solid data operation capability for optimized digital channel strategies and execution.

POSITION RESPONSIBILITIES

• Accountable for the end-to-end operation of WeCom 企业微信 (China social two-way platform)
• Partner with BU digital team, Customer Innovation team and Digital team to manage and evolve WeCom capabilities in accordance with business priorities
• Partner with compliance team to define and regularly review the operation policy and procedure, especially for WeCom FCPA monitoring
• Partner with China data privacy office (“DPO”) to ensure all the data operational tasks are delivered in compliant way
• Build and Monitor internal channels' data performance, including WeCom, WeChat, HQ Email, HCP Portal and share solid data insights to channel owners for optimized operational strategies
• Support the design of key channel reporting and ensure the data accuracy
• Share channel data performance on weekly / bi-weekly basis to local stakeholders and Provide ad-hoc data support to local key initiatives and campaigns, e.g. BU campaigns
• Identify areas of optimization and improvement based on ongoing monitoring of processes and operation model
• Secure and maintain necessary budget to support services, partners with Procurement to renew key contracts annually to support services
• Create and maintain a library of operating processes, training, operating model, and supporting materials for various stakeholders
• Serve as local SME to resolve all service request tickets (“SRT”) related to WeCom and channel data raised by colleagues from commercial team
• Manage a team of 3 contractors

ORGANIZATIONAL RELATIONSHIPS

Reports to: China Marketing Channel Delivery Lead – Yanli Li

QUALIFICATIONS:

• BA Required; MBA or equivalent Master’s-level education preferred
• 5-7 years in digital Channel operation & Channel data management, or Commercial business, Preferably in pharmaceutical industry
• Demonstrable rich experience in processing millions of data, with the ability to develop and execute creative solutions in channel operation
• Proficient in using PPT/EXCEL/WORD, VBA/Alteryx/Pathyon preferred
• Ability to work with metrics and KPIs to evaluate, communicate and optimize the performance of channels and campaigns
• Proven track record of delivering omnichannel campaigns
• Strong problem-solving skills with the ability to develop and execute creative solutions
• English is a must. Ability to communicate fluently in English and Chinese
• Outstanding ability to drive collaboration and foster highly productive, functional relationships
• Ability to manage multiple projects under urgent timeframes in a complex organizational structure and multitask in a cross-functional role
• Stronginterpersonal, influence and communications skills

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.